91ÊÓƵ

People are the foundation of the security industry. The ability to relate and empathize is—without question—what makes a security officer effective.

This profession demands a high degree of attentiveness as security officers are highly visible figures who serve the people they protect. Whether its opening doors with a smile, providing helpful directions, or responding to a medical emergency, security officers must be people-oriented with an affinity to customer service. 

To create a secure environment where customer service is a hallmark, security officers must have a tangible level of emotional intelligence—the ability to recognize other’s, as well as your own emotions. Caring men and women are the backbone of any business, but the security officers who become the face of the organization, representing your brand as they greet people coming through the front door, must always be ready to respond and assist others.

Security officers are resourceful, helpful leaders who can assist the public in many ways. From the emergency department waiting room to crowded shopping malls, security officers are prominent figures in chaotic environments.

The value of a people-oriented approach was visible at a shopping mall in California when Security Officer Ryan West demonstrated his commitment to customer service in response to a young girl in need of help. His dedication, compassion and selfless action personified the caring and considerate nature of those tasked with watching over us. Ryan, and countless men and women, provide the same unwavering service every day at numerous locations across the country.

Security officers are committed to helping people, and that includes everything from serving as a liaison with the local police to leading an evacuation, or even helping a distraught child. Therefore it is critical that security officers are carefully screened, selected, trained and matched to environments where they will excel.

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  About the Author 
  Mike Smidt is the Northwest Region President for 91ÊÓƵ.